Haitian-born rapper/ label CEO Siddy Rich. Via his aptly titled record label Voodoo Music, he has been holding true to his mystical, magical religious roots and hypnotizing fans with his debut single “Str8 Like Dat.” With the lead single as one of the many main ingredients, Siddy is cooking up a creative musical concoction in the studio for the Fall release of his forthcoming mixtape Rich City.
When African slaves were captured and brought over to the New World against their will, they were not only robbed of their freedom but also robbed of their original names, language, culture and history. Of the few remnants of their homeland that slaves managed to retain in secrecy was pieces of religions practiced in Africa.
Privately passed down through the generations, a distinct set of spiritual traditions developed from West African religions. These traditions came to be known as “voodoo.” Many people still practice the “black magic” today.Siddy Rich - Str8 Like Dat
Case in point: is Haitian-born rapper/ label CEO Siddy Rich. Via his aptly titled record label Voodoo Music, he has been holding true to his mystical, magical religious roots and hypnotizing fans with his debut single “Str8 Like Dat.” With the lead single as one of the many main ingredients, Siddy is cooking up a creative musical concoction in the studio for the Fall release of his forthcoming mixtape Rich City.
“I am a spiritual person, and I bring my spirits into the music,” says Siddy. “I feel like I have the power to make somebody or something come right back to me. So when they hear my music, they will be back for more. If I want you to come back to me, you will.”
Born below the depths of poverty to penniless farmworkers in Haiti, young Siddy grew up amongst the chaotic street wars brewing in his country. So when he was nine, his family decided to escape the bloody political massacres of Haiti to seek out a better life in the United States.
Along with approximately 300 others, Siddy’s family boarded a flimsy and overcrowded boat to face the turbulent Caribbean waters on their way to freedom. Their mission was thwarted, however, when their boat was intercepted by the US Navy and they were detained for in prison camps at Guantanamo Bay.
“I spent 18 long, hard months in that detainee camp. It was 18 months of hell. I was in prison for my tenth birthday. I’ll never forget that place,” Siddy recalls. “Then when we were finally granted exile and they let us out, I got a whole new set of problems to deal with.”
On the streets of South Florida, they faced languages barriers, resentment from the locals, limited jobs and difficulty to assimilate into a new culture. With no special classes or English language studies, Siddy struggled to survive in school.
Despite these many obstacles, Siddy learned a way to channel the pain and agony through his music. In high school, he began rapping. Seemingly a natural, Siddy was instantly acknowledged and rewarded for his musical talents. But just as he was beginning to adjust to this new life, tragedy struck when the crime-ridden streets of Florida took the life of his brother.
“Losing my brother was hard,” Siddy admits. “But that just made me push forward so I could be the voice for not only my brother but also for other Kreyol underdogs and everyday people like me. We can use this music as strength to overcome our struggles.”
Years later, just as he had begun to face the thought of life without his brother, a familiar song of grief would play again. On November 22, 2012, Siddy Rich endured the loss of his six-year-old son.
Tunneling his grief, pain and loss into something positive, he uses his own tribulations to bring about inspiration in himself and others. “Through my music, I want to give the people a glimpse of my world,” says Siddy, “let them know what it’s like to walk in my shoes. I want them to feel my pain.”
Over the past few years, that’s exactly what he’s been doing. He launched his own career as a rap artist, founded his own label, Voodoo Music and launched his own promotional company, Siddy Rich Entertainment. Under the moniker IAmSiddy, he released a handful of mixtapes and successful singles. Past hit singles “Throw It In the Air” and “Voo-Doo Baby” awarded him the opportunity to be featured on AllHipHop.com, TheSource.com, YoRaps.com and UrbanBuzzFactor.com. He was also named The A&R Power Summit “Rapper of the Month” in 2012.
But more than just a musician, Siddy Rich is a business, man. He recently launched his own clothing brand and has his hands in several lucrative investments.
In preparation for the Fall release of his forthcoming mixtape Rich City, he has been riding off the success of his newest single “Str8 Like Dat” and B-side single “Hundred Thousand,” both produced by B.S.M.G. (or Beat Starz Music Group; Plies, Bow Wow, Soulja Boy).
On the “Str8 Like Dat,” the young Zoe balls out of control over monstrous, mid-tempo production accented by hard-hitting bass and snare competing with smooth synthesizers and Siddy swagging on the verses.
“My music is made to inspire and educate those who may be unfamiliar with the Kreyol people,” Siddy explains. “The best rap music in my opinion is a reflection of the ones who made it. And my music is a clear reflection of me.”