B.I.G. Lo uses storytelling approach to make splash in hip-hop industry

LONGVIEW, TX – Some of the best musicians in the world have mastered the art of storytelling, and up-and-coming artist James Lomax – AKA B.I.G. Lo – is hoping to follow in their footsteps. The hip-hop artist from Longview, TX has been making wave throughout the South with his unique sound and storytelling approach to music, and his newest single “Shake it Down Low” is the latest evolution of that sound.


“My style is to tell a story through the music, and this song is basically about meeting a girl in the club and trying to get her home for the night,” B.I.G. Lo said. “I want people who hear my music to hear a good story and to ride along with me on the journey. This song is more of a club joint. It kind of puts you in the mind of songs like ‘Back That Thing Up” because it has a hard bass beat and it’s a song that will get people dancing.”


B.I.G. Lo has been making music for about 10 years, and some of his recent EPs and singles have found modest success across the country. The single “Freedom,” for instance, has seen nearly 10,000 views on YouTube in just two short months. It’s a song that speaks to the political tension throughout the country and the frustrations that have come out of various violent situations that have played out because of it. He said feedback from fans who’ve heard the song has been positive and demanding of more music from the artist.


“It’s gotten really good success,” he said, “and from what I’ve gotten from people, they want me  

to make another version of that song. I feel a little bit like that puts me in a box as an artist – like a political type of rapper or a conscientious rapper. I want to show my fans that there’s more to me than that.”


“Shake it Down Low” is his attempt to show his musical diversity. It’s a single off the EP “Illuminate the Box,” which also will showcase his evolution as an artist and display a wide range of sounds and storytelling ability through his lyrics. He worked with producer Young Shun on the EP – a Grammy nominated producer who received accolades from his work with Rick Ross MMG.


B.I.G. Lo has also recently released two mixtapes, including “The Comeback,” “Verbal Imagery” and most recently, “The Traveling Man,” which features the single “Freedom.” Fans wanting to get more of his music can visit his Soundcloud page, or follow him on social media on Twitter, Facebook, Instagram or YouTube.